Lisianthus inspires florists in Sweden and France

We attended two exhibitions Elmia Garden & Novafleur

Last week we attended two exhibitions in two countries — and the response to our Dutch-grown Lisianthus was wonderful in both.

We kicked off in Sweden, at Elmia Garden in Jönköping. This was our third year at the show, and it's good to see more and more florists getting acquainted with the breadth of our assortment. Swedish florists work so closely with nature and the seasons, and that's exactly what makes Lisianthus such a natural fit: with so many colours and varieties, there is always one that matches the season and the design.

From Sweden we travelled south to Reims, the capital of the Champagne region in France, for Novafleur. Our booth featured designer Max Hurtaud, whose beautiful designs drew many florists to us. Visitors came to admire Max's work, to explore the varieties we had brought along, and of course to pick up a copy of the Lisianthus inspiration book.

Two countries, one flower, countless possibilities. We look forward to seeing how florists in Sweden and France bring our Lisianthus into their work this season.